Privacy Policy, Terms of Use, and Non-Discrimination
 

Last Updated: July 15, 2026
 

Introduction

This website (the "Site") offers information, products, and services related to residential real estate, including information about homes, communities, lots, and builder opportunities (the "Services"). This Site is operated by Martini and Co. Real Estate Advisors in partnership with LMR Development, Lamar Builders, and their affiliated project entities, as applicable. Martini and Co. Real Estate Advisors and LMR Development, Lamar Builders, and their affiliated project entities, as applicable may each act as a controller of personal information collected through this Site, depending on the nature of the inquiry and how lead information is used. Martini and Co. Real Estate Advisors and LMR Development, Lamar Builders, and their affiliated project entities, as applicable may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").
 

If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. If you submit an inquiry through this Site, your information may be received by Martini and Co. Real Estate Advisors, LMR Development, Lamar Builders, and their affiliated project entities, as applicable, depending on the project, community, or service requested. Service Providers assist in providing the Services solely in their capacities as service providers and processors.
 

This Privacy Policy and Terms of Use does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by Martini and Co. Real Estate Advisors, LMR Development, Lamar Builders, and their affiliated project entities, as applicable, or their Service Providers. If you have questions about the use of your personal information, please contact the contact listed in the “How to Contact Us” section below.
 

Personal Information We Collect

Personal information may be collected in various ways when you access or use the Site or otherwise interact with the Services.
 

Information You Provide to Us

This may include contact information such as your first and last name, email address, mailing address, and phone number; details regarding your home search, property preferences, desired community, lot or floor plan interest, timing, budget, and other information you provide in forms or inquiries; feedback or correspondence when you contact the Site with questions or comments; marketing preferences and consents for communications; and any other information voluntarily submitted in connection with the Site or Services.
 

Information We Obtain from Third Parties

Social media information: Pages may be maintained on social media platforms such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with those pages, the applicable platform privacy policies govern their collection and processing of your information.
 

Data enrichment sources: Additional information may be obtained from third-party data providers, including property records, public records databases, demographic and behavioral data providers, social media profile information where publicly available, and other commercially available data sources.
 

Other sources: Personal information may also be obtained from analytics providers, marketing partners, publicly available sources, advertising partners, and data providers.
 

CRM and Communication Data

If you communicate by email, text message, phone, web form, or other electronic means, or if customer relationship management ("CRM") tools are used to manage interactions, the following may be collected and processed: communication content, headers, metadata, attachments, timestamps, read receipts, delivery status, contact information, communication history, and notes relating to interactions.

Lead information submitted through this Site may be stored in brokerage CRM systems and may also be shared with the applicable builder or builder representative for follow-up regarding homes, communities, construction opportunities, availability, and related services.
 

Automatic Data Collection

The Site and Service Providers may automatically log information about your computer or mobile device and your interaction over time with the Site, communications, and other online services, such as device data, browser type, screen resolution, device type, IP address, unique identifiers, language settings, mobile carrier, general location information such as city and state, pages viewed, time spent on pages, browsing history, navigation paths, access times, duration of access, and email open and click activity.
 

The Site may use cookies, local storage technologies, web beacons, pixels, and similar tracking technologies.
 

How Personal Information May Be Used

Personal information may be used for the following purposes:

• To provide, operate, and improve the Site and Services.

• To respond to inquiries about properties, communities, builder opportunities, brokerage services, and related requests.

• To communicate about Services, business updates, appointments, events, security alerts, and administrative matters.

• To manage relationships, maintain communication records, and personalize service using CRM tools.

• To send follow-up communications by phone, email, and SMS text message as permitted by law, including regarding homes, communities, listings, and builder opportunities.

• To send marketing and promotional communications if consent has been provided, including direct marketing through phone, email, and SMS text message.

• To comply with law, legal process, and regulatory obligations.

• To protect rights, privacy, safety, and property; prevent fraud; and enforce the terms governing the Site and Services.

• To create aggregated or de-identified information for lawful business purposes.
   

Personal information may also be used to route your inquiry to the appropriate party, including Martini and Co. Real Estate Advisors, LMR Development, Lamar Builders, and their affiliated project entities, as applicable, affiliated sales representatives, or project representatives, based on the community, listing, or service requested.
 

Use of Artificial Intelligence

Artificial intelligence ("AI") and machine learning technologies may be used to provide and improve Services.
 

AI-Generated Content

AI technologies may be used to generate, assist with, or enhance content displayed on the Site or provided through the Services, including property descriptions, listing information, blog posts, marketing materials, email communications, newsletters, and advertising copy.
 

AI-generated content is reviewed for accuracy and appropriateness, but it may contain errors, omissions, or inaccuracies. It should not be relied upon as the sole basis for important decisions, including real estate or construction-related decisions, without independent verification.
 

AI-Assisted Communications

AI may be used to assist with communications, including drafting responses, analyzing communication patterns, providing automated responses to common questions, and prioritizing inquiries.
 

AI-Based Analysis and Recommendations

AI may be used to analyze data and provide recommendations, including identifying potential opportunities based on stated preferences and behavior, suggesting properties or communities, analyzing market trends, and optimizing communication timing and content.

These analyses and recommendations are for informational purposes only and should not be considered legal, financial, brokerage, construction, or professional advice.
 

Rights Regarding AI

You may request information about whether AI was used to generate specific content, request human review of significant decisions made with AI assistance where applicable, opt out of certain AI-powered features where technically feasible, and provide feedback on AI-generated content.
 

How Personal Information May Be Shared

Personal information is not sold for money. Personal information may be shared as described below:

• Internal team, partners, and affiliates: employees, contractors, affiliates, and partners involved in providing services or responding to inquiries.

• Builder and project partners: LMR Development, Lamar Builders, and their affiliated project entities, as applicable, project representatives, community sales personnel, and related representatives may receive your information to respond to inquiries about homes, communities, construction opportunities, specifications, and availability.

• Service Providers: companies and individuals that provide services such as hosting, information technology, CRM services, email delivery, AI services, analytics services, advertising services, and communications tools.

• Professional advisors: lawyers, bankers, auditors, and insurers where necessary.

• Compliance, fraud prevention, and safety purposes.

• Business transfers in connection with transactions such as mergers, acquisitions, reorganizations, or asset sales.

Other than as stated above, phone numbers and SMS consent will not be shared with third parties for their own marketing or promotional purposes.
 

Advertising and Tracking Technologies

Advertising and tracking technologies may be used to deliver relevant advertising and measure marketing effectiveness.

Information may be shared with advertising platforms such as Meta, Google, and other advertising networks to deliver targeted advertisements, measure campaign effectiveness, create similar audiences, and track conversions.
 

Tracking pixels, web beacons, cookies, and similar technologies may be used to monitor interactions with content, measure email effectiveness, attribute conversions, and analyze behavior on the Site.

If targeted advertising is used, Texas residents may have the right to opt out of targeted advertising and certain other processing activities as described in the “Texas Privacy Rights” section below.
 

Privacy Choices and Opt-Outs

Choices regarding the collection and use of personal information may include the following:

• Browser cookie controls and settings.

• Mobile advertising ID settings.

• Privacy-enhancing browsers or plug-ins.

• Platform opt-outs offered by Google, Meta, and other ad partners.

• Industry opt-out tools offered by the Digital Advertising Alliance and Network Advertising Initiative.

• SMS opt-out by replying STOP.

• Email opt-out by using the unsubscribe link.
   

Global Privacy Control signals and other legally recognized opt-out preference signals will be honored where required by applicable law and where technically supported for the relevant processing activity.
 

Privacy Rights

Depending on your location and the nature of your interactions with the Site and Services, you may have rights relating to your personal information, including rights to access, correction, deletion, portability, opt-out, or withdrawal of consent where applicable.

If you wish to exercise these rights, please use the contact information below.
 

Texas Privacy Rights

If you are a Texas resident, you may have the right, subject to applicable law, to request confirmation of whether personal data is being processed, to access personal data, to correct inaccuracies, to delete personal data, and to obtain a portable copy of personal data you previously provided.

Texas residents may also have the right to opt out of the processing of personal data for targeted advertising, the sale of personal data, or certain profiling in furtherance of decisions that produce legal or similarly significant effects.
 

Requests may be submitted using the contact information below. Appeals of denied requests may also be submitted using the same contact information with “Privacy Appeal” in the subject line or heading.
 

Data Retention

Personal information is retained for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, reporting, brokerage, compliance, and operational requirements.
 

Retention periods depend on the context and relationship involved, including the duration of communications, project inquiries, CRM activity, legal obligations, and marketing preferences. Information that is no longer needed will be deleted, anonymized, or aggregated where appropriate.
 

Third-Party Services

The Site and Services may contain links to websites and other online services operated by third parties. These links and integrations are not an endorsement of, or representation of affiliation with, any third party unless specifically stated. Third-party sites are governed by their own privacy policies and terms.
 

Security

Reasonable technical, organizational, and physical safeguards are used to protect personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and absolute security cannot be guaranteed.
 

Children

The Site and Services are not intended for children under 18 years of age. If personal information is learned to have been collected from a child under 18 without legally required consent, that information will be deleted.
 

SMS Text Messaging Terms of Use

Use of SMS Text Messaging
SMS text messaging may be used to confirm appointments, send reminders, provide updates, and respond to real estate or builder-related inquiries.

Unsubscribing from SMS Text Messaging
You may cancel SMS service at any time by replying STOP. After sending STOP, a confirmation message may be sent, and no further SMS messages will be sent unless you opt in again.

Assistance
For assistance, reply HELP or contact: concierge@martiniandco.com.

Carrier Liability
Carriers are not liable for delayed or undelivered messages.

Frequency and Data Rates
Message frequency may vary. Message and data rates may apply. Contact your wireless provider for additional plan details.

Other Privacy Questions
Questions regarding privacy may be directed to the contact information below

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